Monday, 27 September 2010

Thorntons Milk Chocolate with Hazelnut & Raisin

The StoryThorntons have been making chocolate for a hundred years. Joseph William Thornton opened the first shop in Sheffield, home of the UK's steel industry. He then promptly handed over the running to his two teenage sons Norman and Stanley. Thorntons made a name for itself by producing a particularly sticky toffee that steel workers devoured by the ton. Following the second world war Thorntons brought in specialist skills from Europe to create their soft-centered chocolates. Today Thorntons is based in Derbyshire and employs 4,000 people. 

Packaging: I have to say congratulations to the marketing people at Thorntons for doing a great job on the 'blocks'. Great colours and eye catching! There is a lot of information on the back regarding ingredients, nutrition and how to contact the customer care team which is always a bit disconcerting. The chocolate is enclosed in silver film which has enticing phrases printed all over it such as 'unwrap me', 'eat me' and 'love me'.

The Chocolate: The milk chocolate is made from cocoa sourced from Madagascar and has a cocoa content of 32%. It's described as being creamy with natural hints of citrus fruit and honey. Yes it is creamy but unfortunately the flavours promised do not come through and I only seem to taste sugar. And it is no surprise that sugar is the main ingredient. It's all a bit bland. The outer packaging promises a lot but delivers a fairly boring hazelnut and raisin milk chocolate bar. The amount of hazelnuts and raisins is good and they're respectively crunchy and juicy.

A lot of effort has gone into the design but for my tastes they need to cut the sugar and increase the cocoa content to give it some flavour! In terms of price I couldn't resist buying 3 bars for £5.00 which equates to £1.66 each

Overall I give this bar 5/10 mainly for good packaging, information and value for money.

Well, in response to the words on the packaging, 

"I've unwrapped you and eaten you but I don't love you!" 

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