Thursday, 5 May 2011

Lindt Excellence - Extra Creamy Milk Chocolate

Back to blogging after a very long break! I've almost forgotten how to type. Finding time has been a problem this month there are just not enough hours in the day. What with Royal Weddings (I still haven't recovered from some of those hats....yikes!), Bank Holiday traffic jams and chocolate making, the past week has been a bit of a blur. 

Shock! Horror! Did you know Chocolatiers can no longer import El Rey from Venezuela. What is Hugo Chavez playing at now? Oh well....

Ever since I started reviewing chocolate people have been saying to me you must  try Lindt chocolate it is such good value, etc, etc. Well twelve months later and I finally have a bar of Extra Creamy Milk Chocolate in my hot little hands.

A little background on the company. The actual name of the company is Lindt and Sprungli so you can understand why we all know it as Lindt. To quote direct from their website, "It all started in a small pastry shop on Marktgasse in Zurich's old town in 1845. Confectioner David Sprüngli-Schwarz and his 29 year old son Rudolf Sprüngli-Ammann, who also trained to be a confectioner, dared to do something new: they decided to make chocolate. In particular and in keeping with the new fashion that came from Italy –solid bars - just like François-Louis Cailler in Vevey and Philippe Suchard in Neuchâtel had already done". Lindt isn't that cuddly little company any more with six production sites around the globe it is a big hitter in the world of chocolate. You'll probably be familiar with their Lindor range and Swiss Luxury Chocolate boxes. I didn't know they had employed Roger Federer as their brand ambassador? No wonder we haven't seen him for a while.

The Packaging: An eye catching but simple design producers a very distinctive bar of chocolate. They've used a very shallow mould to make their bars which weigh 100g. This has meant that the packaging has to be fairly robust to protect the thin chocolate so you feel that the bar is actually bigger than it is. According to their website Lindt promise to ensure all products in their supply chain are sustainably sourced, produced and consumed. There seems to be a lot of waffle on their site regarding sustainability with little or no fact. 

The Chocolate: This huge slab of chocolate gives off a very malty and sweet aroma as you peel off the silver foil. The chocolate is a blend of aromatic cocoa beans with a cocoa content of 30%. I can't find any information on where the chocolate comes from. It is a bit sweet for my liking and malty flavour gets in the way of the cocoa. In fact there isn't a lot of flavour but if you like your chocolate sweet and creamy this is the one for you! If you want flavour a higher cocoa content is a good guide. I counted a total of 16 different varieties in their Excellence range including Sea Salt, Chilli and traditional plain bars. So, if you're not inspired by this there are plenty more to choose from.

It is a well made bar of chocolate and it is certainly creamy but it is far too sweet and therefore it scores 5/10. Price for this 100g is £2.15 and is available in many stores.


  1. WHAT? That is the worst news EVER about El Rey! The make my favorite milk chocolate.

    I agree that the lower cocoa % Lindts are too sweet. I've found their 70% and 85% to be alright - nothing wonderful, but good enough for something you can get from a grocer in a pinch in a strange city.

  2. This is probably my favourite bar ever as far as texture is concerned. I love the way it melts. Otherwise... I quite enjoy the malty influence and I find the overall taste pleasant, though I know I've tasted better.

    My favourite products from Lindt have to be the ones in the Petits Desserts range. I also like their Swiss Tradition Dark Collection box and their Excellence Intense Orange Swiss Thins Dark (I like them better than the Excellence Intense Orange bar). Oh, and the cinnamon products they have for Christmas are also lovely.

  3. Victoria/Anna many thanks for your comments. Yes, I was disappointed to hear that El Rey is no longer available, apparently due to the political situation.

    Will feature more Lindt bars and products in the future.