White chocolate, you either love it or hate it. As many of you will know white chocolate is made from cocoa butter rather than cocoa that you find in milk and dark varieties. Cocoa butter is the fatty part of chocolate, extracted from the cocoa bean, it melts quickly at body temperature. For this reason it is used in some medicines.
As with the dark and milk chocolate the packaging has remained relatively the same with the only one difference being the coloured band running around the top of the bar. Unfortunately, this bar didn't make it through the post and I had to take a picture of a 35g bar. The chocolate is made using a variety of organic and fairtrade products including, cane sugar, cocoa butter, milk powder, vanilla extract and ground vanilla. This little bar has a striking resemblance to the GO*DO bar I reviewed a few weeks ago but I suppose that is not unusual as it is made from a basic mould. One thing missing from the ingredient list is the cocoa butter content and I'd like know what this is. As a rule of thumb the higher the cocoa butter content the better the white chocolate.
The Chocolate: On opening the packaging the aroma is strong, sweet and milky with vanilla in the background. There are lots of black pieces running through the bar. This is nothing to worry about it's just the ground vanilla running through the bar. With 50% of this bar being made up of sugar it's not surprising that this is a sweet tasting piece of chocolate. The mouth feel is slightly grainy and there is a big fight going on between the milk powder, vanilla and sugar. This makes for a slightly astringent feeling at the back of the throat.
Overall it is far too sweet for my tastes and therefore I can only give this bar 6/10 for flavour and 10/10 for ethical policy. Currently, the bar is available through fairtrade wholesalers, PEROS.